For an inside look at the cutthroat world of start-ups (and reality TV), check out this story about Jonathan Boos, the founder and CEO of Würkin Stiffs.
As many of you know, Boos makes one of our most addictive products: magnetic collar stays that both stiffen your collar and let you adjust its spread. In the article linked to above, he describes his experience on the reality show ‘Shark Tank,’ where one group of entrepreneurs ask another, more famous group of entrepreneurs for investment capital.
So why the title about a good excuse? Jonathan’s missed our grand opening party — even though On The Fly was his first retail account — so he could go ask a bunch of sharks for money.